60 Day War
Interactive Marketing Campaign to keep customers active
60 Day War was a strong marketing campaign launched to drive awareness to the brand. The goal was to establish loyal and engaged app users by following a challenge where they had to choose between two different workout programs. My challenge was to create two different interfaces for each team (aesthetics vs. power) where the user only saw the content for the team selected. The platform would then add points per hashtags on social media, allowing one team to then win the ultimate challenge.